Our Story

The Brand

The 1964 brand DBA NSFB INC is an e-commerce womenswear brand located in Toronto Canada. 1964 exists to promote wellness through comfort clothing for the modern woman. We aim to be the go-to global brand for women sourcing comfort clothes and outfits to live in. 

Our Mission

Our mission revolves around our three core values. Self Care, Community and the Planet.

  • Our goal is to teach women the value of self-care and making choices for themselves especially when it comes to something as simple as choice of clothes.
  • To use the internet to build communities for women coming together to create a better everyday life.
  • To promote a more sustainable planet by educating people on the importance of transparency, circularity, regeneration and inclusion.

Our Vision

To be the world’s leading sustainable comfort clothing brand.


The Team

We are a team of 6 women consciously producing delivering your favourite comfort clothes to your wardrobes.